Founded in 2016, Cheq developed AI and Natural Language Processing (NLP) capabilities to combat ad fraud and ensure brand-safe environments for online advertisers.

The financing will be used to fund SOOMLA's continued global expansion and for further investment in its proprietary technology platform.

What's more annoying than ads, if not irrelevant ads? But if ads were customized for our tastes, would that make it more enjoyable? Correlor is trying to do just that, by analyzing your social network activity to create a "social profile" for you that allows more targeted advertisement.

If you're advertising through online videos, you'll know how hard it is to ensure viewers watch your clip until the end, let alone take action. Israeli startup Viewbix allows you to incorporate interactive buttons into videos to increase user engagement.

With the internet such an inherent part of our lives, it seems ludicrous for many airports, restaurants and other public places to charge exorbitant prices for wifi. Israeli company Yadwire wants to give you free wifi by adding ads to your browser.

When it comes to ads on Facebook, most users simply ignore them. Israeli company Snoox believes tit can connect advertisers with people on social networks – by asking friends to recommend brands and services, by writing a"snoox".

Successfully advertising on the internet is not an easy feat for small and medium businesses with limited budgets. Israeli company BannerPlay is now offering professional banner ads, using a pay-per-click business model.