Vania Heymann, the Israeli video wizzard who creates iconic music videos and commercials for the Internet era, has done it again with a new video that brings iconic record covers to life, entitled “Mayokero.” Together with his longtime partner, Israeli comedian and vocalist Roy Kafri, the artistic team dubs old record covers spread out on a city street with Kafri’s beatbox song, to remind us all of what may forever be music’s greatest relic. The humorous and strangely profound style Heymann and his team have adopted shot him to stardom with the interactive music video he created for Bob Dylan’s classic song “Like A Rolling Stone.”
Now a member of interactive video startup Interlude, Heymann has been experimenting with his own unique take on interactive video art since his days as a student at Jerusalem’s Bezalel Academy of Arts and Design. Below, you can view one of his school projects entitled “Shelf Life,” in which he ingeniously envisioned quirky interactions between branded kitchen items (the video is in Hebrew).
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