When it comes to ads on Facebook, most users simply ignore them. Israeli company Snoox believes tit can connect advertisers with people on social networks – by asking friends to recommend brands and services, by writing a"snoox".

Yotpo is an Israeli startup that aims to help you reach the reviews most relevant for you, offering a personalized social review search engine, currently spanning over 30 million reviews. Its filtering system is based on parameters such as the reviewer’s relation to the searcher, according to his social profile.