By Gal Ronena

Houzz, the must-have website for anyone looking to re-decorate, has today announced they raised $35 million, bringing their total investments to $48.6 million. Houzz is a niche social network that focuses specifically on design. But even for those not currently re-decorating, flipping through the photos can be inspiring.

When it comes to ads on Facebook, most users simply ignore them. Israeli company Snoox believes tit can connect advertisers with people on social networks – by asking friends to recommend brands and services, by writing a"snoox".