This article was first published by The Times of Israel and was re-posted with permission.
Israel’s Wix.com has made it cheaper and quicker for businesses and anyone who wants to set up a website. Now, another Israeli firm, AppsVillage, is seeking to do for apps what Wix.com did for websites.
As our cellphones become an extension of our arms and are an integral part of our daily lives, so has the use of mobile apps grown: we have apps to show us the way, apps to count our steps, apps to touch up our photos and apps to keep in touch with friends.
According to App Annie, a business intelligence firm headquartered in San Francisco, the time we spend using apps continues to increase. On average, smartphone users use over 30 apps per month, and an average of at least nine apps per day. These are used mainly for social networking and communications, but also for photos and video, gaming, music, entertainment and shopping.
Businesses have caught on to this, and many have created apps to reach their clients.
What AppsVillage is proposing to do is to help businesses, from the nail salon to the coffee shop, to larger businesses, create their own app quickly, “in a snap.”
“Today, the best channel to get to a customer is via an app,” said Max Bluvband, who founded the firm a year ago with two of his high-school chums, Shahar Haidu and Nadav Daniel; all three are now aged 39. “For stores, 80 percent of revenues are based on 20-30 percent of their loyal customers.”
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