Those old mouthwash commercials had it right: Bad breath, as clichéd as it sounds, really is a big problem. If it weren’t, there wouldn’t be quite so many products on drugstore shelves to combat it. The only problem is that most of them don’t work.
“There are toothpastes, mouthwashes, candies and gums you can buy to treat bad breath, but all they do is mask the problem for a few minutes,” claims Hillel Lerman, the CEO of Israeli startup Breezy. “There is no solution that treats the root of the problem – except ours.”
That solution is Breezy’s Like lollipop, a sugar-free candy confection that removes the bacteria that causes bad breath. The best part is that its effects last for more than four hours.
This probably sounds like a claim you’ve heard before, but if you look closely at the ads for the plethora of breath-freshening products for sale, you won’t find any that claim to keep your breath fresh for one hour, much less four.
“They can’t make such claims, because the best they can give you is 20 minutes or so,” Lerman says. “That’s because they just mask the problem, instead of removing the bacteria that cause bad breath, keeping breath fresh and clean.”