Faces Of The Startup Nation: Q&A With ‘Interlude’s’ Interactive Video Superstar Yoni Bloch

Yoni Bloch is an Israeli musician and the founder and CEO of Interlude, a company creating interactive, multi-layered videos, founded in 2011. In 2012, Yoni won the Israeli Prime Minister’s innovation award for his work. Prior to founding Interlude, Yoni was a successful rock musician in Israel and published three records. He has produced and recorded tracks for some Israel’s biggest artists, and has composed music for TV, film and theater.

What were your first steps in the business world? When I was 16 I decided to sit in the business class section on my flight to Europe. It was a short flight before they noticed I’m not supposed to sit there but it was business.

What is your biggest inspiration? A girl once told me that if I’m the smartest person in the room – I’m in the wrong room.

If you were a selfie, what would you look like?

Who is the once person, past or present, you’d love to have dinner with? Steve Jobs. I’d really like to meet the man who  single handedly changed the world as we see it. Unfortunately, I missed this opportunity.

If you weren’t an entrepreneur, what would you be? Pet food tester – I want to make sure our animals eat something worthy.

What are some of your favorite weekend activities? Laying my bed thinking about all the things I should do.

What’s your hidden talent? I am actually a very tall basketball player hidden in a small flimsy body.

Star Wars or Star Trek? Star Trek is much more intelligent, interesting, complex and full of new creative ideas. But I like Star Wars more – because of the music.

What are you addicted to? Dark chocolate – I eat 12-15 pieces a day, every piece with a cup of tea.

Who was your first celebrity crush? Pam from The Office. I always wanted to meet her.

What’s the biggest risk you’ve ever taken? I take risks every day and every risk is bigger than all the previous ones.

Bar Refaeli or Gal Gadot? Who are they?

Falafel or shawarma? Definitely shawarma – Maybe with one falafel ball, or two or four and without the shawarma.

Tel Aviv or New York? Tel Aviv, much better coffee.

If you could be a movie character, who would you be? Yoda. Good fight to know how to lightsaber with.

What’s the best advice you ever got from your parents? “Be with someone who ruins your lipstick, not your mascara”. I guess my father always wanted another girl.

Burger or green juice? Green juice. Unless I’m hungry.

What’s your favorite Hebrew word? Nu! It’s a great word that you can translate to “Hurry up!” but it somehow doesn’t have the same urgency.

NoCamels “Faces of the Startup Nation” features the leading entrepreneurs, innovators, investors and visionaries to give you an exclusive peak into the movers and shakers of Israel’s innovation scene. If you want to suggest a “Face”,  write us in the comments below!

Photo: Wikia