The OrCam MyEye PRO was recognized as outstanding innovation honoree, continuing OrCam’s winning streak at the CES Innovation Awards.

Over two dozen Israeli companies are taking part in the annual CES convention, held in digital format this year due to the pandemic.

OrCam nabbed the award ahead of the first all-digital CES 2021, the annual trade show presenting the best in consumer electronics.

Messi will back the Jerusalem-based company to increase awareness of the challenges faced by the global visually impaired community.

OrCam's new AI feature integrates with the Israeli company's assistive tech, including the MyEye, to allow for a better reading experience.

The company's newest device OrCam Hear won a 'Best of Innovation' award for accessibility at CES 2020.