Snappy set out to build a gifting platform that would overcome the difficulties of sending personal gifts in a fun and stress-free way.

Tired of thinking too hard about what to get your loved ones for their birthday? Israeli company Bday launches the Gift Finder service on Facebook, which recommends what to get them based on their "Likes" and the "sentiment associated with those likes. Bday also announced it recently secured a funding of $2 million.

Israeli start-up “The Gifts Project” announces supporting Ebay’s Group Gifting platform. The year old company developed a social ecommerce platform for online group gifting, launched their service next to 2010s holiday season.