Israeli Air Pollution App ‘BreezoMeter’ Named In World’s ’20 Hottest Apps’ By CNBC

This article was first published on The Times of Israel and was re-posted with permission.

Chalk up another big win for Israeli air pollution monitor app BreezoMeter. After being named a finalist at the Israel Mobile Summit in June for best app, and beating out apps from developers in Israel and 30 other countries to win the StartUp Open IL Contest in September, BreezoMeter has been named one of the “20 hottest in the world” by American cable news network CNBC, one of a very select group chosen out of over 600 start-up ideas.

CNBC chose the app, the news organization said, because “BreezoMeter is changing the way people interact with the world, by providing them with the resources needed to make informed choices about what environments they inhabit.”

The app, said CNBC, is one of the “big ideas” that are “part of an entrepreneurial revolution that is spreading to nearly every nook and cranny on the planet.”

BreezoMeter’s technology shows how good or poor air quality is in a specific location — like right outside your house. According to Ran Korber, who developed BreezoMeter along with partner Ziv Lautman, the app “takes information from pollution stations and extrapolates it, based on wind direction, speed, and other factors to give an accurate reading of pollution levels even far away from a station.”

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Currently in use in several cities in Israel, BreezoMeter looks at your location and determines where the closest stations are in order to make its calculations. The app may take data from three or four nearby stations. BreezoMeter’s algorithms check the information and match it up with weather data (also supplied by the stations), including temperature, wind information, time of day, position of the sun — all factors that can affect the pollution level. BreezoMeter then delivers a localized pollution reading — which, says Korber, “is 99% accurate.”

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