September 3, 2014 | The digital performance marketing services provider XLMedia acquired ExciteAd Digital Marketing for up to $19 million. According to reports, XLMedia will pay $12 million in cash immediately and will pay an additional $7 million based on ExciteAd’s performance. This numbers Israeli company XLMedia’s fifth and largest acquisition, with previous acquisitions totaling $9.4 million combined. ExciteAd, also known as DAU-UP, was founded in 2011 by 33-year-old CEO Idan Nizri and specializes in targeted social and mobile advertising.
Subscribe to NoCamels weekly newsletter and get our top stories
Related posts
![](https://nocamels.com/wp-content/uploads/2018/02/INSIGHTEC-350x180.jpg)
Israeli Ultrasound Creator Collaborating On Neuroscience R&D In US
September 05, 2024
![The Weizmann Institute of Science. Photo via the Weizmann Institute of Science](https://nocamels.com/wp-content/uploads/2018/07/weizmann-350x252.jpg)
Weizmann In World’s Top 10 For Biomedical And Overall Research
September 05, 2024
![](https://nocamels.com/wp-content/uploads/2024/09/Depositphotos_75148477_L-350x228.jpg)
Israeli NGO Begins New Mental Health Training In Ukraine
September 04, 2024
![](https://nocamels.com/wp-content/uploads/2024/09/17123254699_79ff768811_ks-350x213.jpg)
Nonprofit Launches Loans For Stricken Northern Israel Businesses
September 04, 2024
Facebook comments