XLMedia Acquires ExciteAd For $19M

September 3, 2014 | The digital performance marketing services provider XLMedia acquired ExciteAd Digital Marketing for up to $19 million. According to reports, XLMedia will pay $12 million in cash immediately and will pay an additional $7 million based on ExciteAd’s performance. This numbers Israeli company XLMedia’s fifth and largest acquisition, with previous acquisitions totaling $9.4 million combined. ExciteAd, also known as DAU-UP, was founded in 2011 by 33-year-old CEO Idan Nizri and specializes in targeted social and mobile advertising.