Step Up: Israeli Shoe-tracking Startup Playermaker Joins FIFA Innovation Program

By Shoshanna Solomon, The Times of Israel May 30, 2021 < 1 minute

Soccer players. Image by Keith Johnston from Pixabay

This article was first published by The Times of Israel and is re-posted with permission.

Sports tech startup Playermaker, a maker of a shoe-mounted wearable device to track football performance, has been accepted to be part of the International Federation of Association Football’s (FIFA) Innovation Programme.

The innovation program, launched last year by the international governing body of association football, aims to help bring innovative products to the game by making sure that new devices meet its global standard. The program will enable firms to try out their products and change their technologies according to needs and rule requirements.

Playermaker, a Tel Aviv firm now headquartered in the UK, has created a boot-mounted connected wearable sensor device designed to provide in-depth level analysis into athletes’ performance when worn in play. The technology is already being used by more than 150 soccer academies and professional teams across the world including Norwich, Liverpool and Arsenal, providing coaches and players with insights about their plays, and help them make decisions based on data about player development and training priorities.

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