Porsche Racing Cars To Use Israeli Vehicle Data Analysis

Israeli company Ituran, which provides world-leading data analysis for vehicles, has teamed up with Microsoft and Porsche to bring its technology to the Porsche Carrera Cup motor race.

The Carrera Cup race is a series of events dedicated to Porsche sports cars. It is known for including identical high-performance cars, making any success largely dependent on the skills and strategy of the driver, team and engineers. 

Ituran devices will be installed in all of the Porsche cars in the competition, and technology will be gathered and transmitted in real time via Microsoft’s Azure cloud technology. The data will allow the various Porsche teams to make quick and informed decisions during races, improving driver and car performance, and boosting the chances of victory. The technology also helps to ensure safety by diagnosing any potential malfunctions in real time.  

“We are incredibly proud to be part of this pioneering initiative, working with leading car manufacturer Porsche, as well as the world’s leading software company, Microsoft,” said Ituran CEO Eyal Sheratzky. 

“Motorsports represent the cutting-edge of what is possible in 2024 and the fact that Ituran technology is the heart of the Porsche racing car telemetry system, demonstrates our technological leadership,” he said.

“This project reflects our vision for the future, continually innovating for the connected-car and bringing the very latest technologies to Ituran’s products and services. We are already looking to leverage the new capabilities developed for this project throughout our business.”