US Firm Buying Israeli Web Accessibility Startup For $98 Million

US company Level Access, a leading provider of digital accessibility solutions, is acquiring Israeli AI web accessibility startup UserWay in a deal worth a reported $98.7 million. 

The two companies plan to create solutions that will help organizations create, build and maintain sustainable accessibility programs.  

UserWay’s AI-powered software automates the recognition and optimization of code for websites and apps in order to boost digital accessibility for users. 

The software is already in use by millions of websites to improve accessibility for people with disabilities.  

Under the agreement, UserWay will maintain its own name and brand, with the company’s founder and CEO Allon Mason keeping his position as well as becoming president of Level Access. 

The agreement is expected to close early this year, subject to regulatory approval and the consent of UserWay shareholders. 

“We’ve long admired the Level Access team and their integration of technology, service, and subject matter expertise,” said Mason. 

“This transaction delivers compelling value to our shareholders and provides our team with a great opportunity to bring our technology to a broader market. We are unified by a shared mission to make the world more accessible, and we believe this partnership will increase and accelerate what we are able to accomplish,” he said. 

“Allon and the UserWay team have developed incredible automated remediation technologies that enable organizations to move faster in their digital accessibility programs,” said Tim Springer, CEO and founder of Level Access. 

“This combination, with our full-service digital accessibility platform, will enable us to bring powerful new tools to our customers and positions us with a robust solution set for organizations of any size and maturity.”