An early-stage Israeli startup is developing a solution to reduce the environmental impact of plastic packaging – with mushrooms.
MadeRight uses a fermentation process that cultivates fungi on industrial organic waste in order to create a variety of sustainable and high-quality materials.
The company says the production method can be seamlessly integrated into manufacturers’ existing supply chains and packaging machinery.
MadeRight says it will market a prototype in the next 12 months. The company recently secured $2 million in seed funding.
The food packaging market is worth approximately $350 billion, and every year, millions of tons of packaging waste are produced, causing ocean, air and soil pollution, as well as other environmental challenges.
Additionally, global recycling rates remain at a low 10 percent, primarily due to the plastic additives that are added into packaging. They prolong the shelf life of products, but also inhibit their recyclability factor.
The startup, which is based in the Fresh Start Incubator in Kiryat Shmona, northern Israel, says its ultimate goal is to produce packaging that is a cost-effective industrial alternative to plastic.
“Our mission is to maintain our current high quality of life without compromising the prospects of our children’s future,” said CEO and founder of MadeRight, Rotem Cahanovitc.
“Fungi serve as nature’s recyclers, thriving on what we consider waste. We harness the potential of fungi to fashion materials from renewable sources, fostering an economic circularity that will steer the future’s material revolution.”
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