Microsoft Promotes Israeli Agri-Food Startups Worldwide

Microsoft is working with Israeli startups developing pesticide and irrigation technology to ease food shortages globally.

The tech giant will connect them to its vast network of contacts to help them find new markets and collaborations.

Over 40 Israeli startups were earmarked for collaboration, with the first two – Projini and Saturas – are already working with Microsoft. 

Projini develops herbicides with AI technologies traditionally used in the pharma industry, and Saturas has developed a sensor that is embedded in the trunks of trees, vines, and plants to determine crop water status.

The partnership program is led by Start-Up Nation Central (SNC), a nonprofit that promotes Israeli innovators to help solve global challenges. 

Microsoft will also explore integrating Israeli solutions into its cloud-based agriculture-focused business tools.

“The Israeli Agri-Food Tech industry is well advanced in data, software, and connectivity, and offers incredible potential for Microsoft in the growing field of data-driven agriculture,” said Start-Up Nation Central CEO, Avi Hasson.

“Israel boasts over 250 leading cloud agriculture startups that offer fertile ground for innovation in this rapidly developing sector. Start-Up Nation Central’s unparalleled access to the Israeli startup ecosystem and connections to global multinational companies like Microsoft, enables us to create exciting opportunities,” he said.