Startup Shortens Ingredients List In Plant-Based Products
An Israeli startup is shortening the ingredients list of plant-based products, making them cleaner and healthier.
Meala FoodTech, which has just raised $1.9 million in funding, creates proteins that both improve the texture and taste of meat alternatives, and bind ingredients together.
Popular meat alternatives like veggie burgers and sausages typically have a long list of ingredients to improve taste and mouthfeel – some with complex chemical names that are unfamiliar to consumers.
Meala eliminates the need for many ingredients, and can be used for multiple meat replacements, including burgers, sausages, and nuggets, with egg and fish alternatives in development.
“We are excited to complete this investment round with the support of leading investors,” said Hadar Razmovich, CEO and Meala Co-founder.
“This achievement reflects the investors’ trust in our technology and R&D team of experts. There is a significant need in the plant-based industry to effectively reduce undesirable ingredients and clean up labels.
“This investment will help us get closer and faster to the market, better address the companies’ specific needs and provide affordable, smarter solutions.”
Dr. Tali Feldman Sivan, PhD, Co-founder of Meala, said: “This investment will enable us to accelerate our growth and support plant-based producers in their mission to reach new consumer segments.
“We already initiated collaborations with leading plant-based CPG (consumer packaged goods) manufacturers to implement Meala’s solution in their products. We are on track to launch products in the US and European markets in 2024.”
The funding was raised by The Kitchen FoodTech Hub, and DSM Venturing.
Meala was founded in 2021, and is based in Haifa, northern Israel.