Smart Cart Rollout For Shufersal Shoppers
Israel’s biggest supermarket chain is offering shoppers an AI device that clips onto their cart and recognizes the items they select.
A pair of cameras monitors all purchases and automatically adds them to the bill. Shoppers authorize payment as they leave the store, using a pre-registered credit card.
Shufersal, which has 395 outlets in Israel, says it will have 2,000 devices available across 30 of its stores by the end of March.
The technology, a device that clips onto a standard supermarket cart, has been developed by Tel Aviv-based Shopic.
The company claims it can recognize placed in the cart – or removed – with 99.4 percent accuracy. Shoppers use a built-in scanner for weighed goods, such as fruit, vegetables, nuts and cheese.
Shopic says checkout takes under a minute, compared to 3.5 minutes using self-checkout lanes and nine minutes, on average, when using a human cashier.
The device, which uses computer vision to track items, requires no changes in the store’s physical infrastructure and no expenditure on new carts. It can be deployed in any store within a few days, the company says.
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“Shufersal’s rapid ramp-up helps place Shopic at the head of the field for smart cart solutions. This marks deployment at an unprecedented scale and validates our vision for the future of frictionless grocery shopping experiences,” said Shopic’s CEO Raz Golan.
Shufersal stores already piloting the devices say monthly spending by shoppers who use them has risen, on average by eight percent.
Data collected anonymously through the smart carts helps stores optimize inventory, store layouts and staffing, and identify new trends in consumer preferences.
“The artificial intelligence powering the technology enables us to constantly improve the shopping experience of our customers based on their purchase habits,” said Ori Watermann, CEO of Shufersal.