TetaVi Partners With Anomaly To Engage Emerging Music Artists

Israeli volumetric tech company TetaVi, announced a partnership this week with artist growth engine and monetization platform Anomaly Create, to “hyper-engage” musical artists through virtual music content using TetaVi’s volumetric video capture platform.

Volumetric capture creates holograms and other three-dimensional models that can be used to develop lifelike augmented and virtual reality videos.

Founded in 2016, TetaVi’s volumetric video capture system generates and brings 3D renderings of people, scenes, and performances into the digital space to enable the creation of immersive content and experiences for the Metaverse and Web3. Their technology is powered by proprietary algorithms, AI, and machine learning. TetaVi is globally active and operates studios in the U.S., Europe, the Middle East, and the Asian Pacific region.

Earlier in May, TetaVi partnered with the National Hockey League’s (NHL) LA Kings to digitize the team’s top players to create immersive content for fans. The company completed a $20 million Series B funding round last August from Insight Partners and Israeli active crowdfunding platform OurCrowd. 

Anomaly Create manages emerging artists by leveraging a programmatic ad buying platform powered by an advanced set of data models, AI, and machine learning to help grow their fan base, collaborate with top producers and VFX artists, and profit from monetization opportunities in Web3 and Metaverse through its platform. 

“Our partnership with Anomaly Create is an example of one of the many new music-driven initiatives we have coming up at TetaVi,” said Gilad Talmon, CEO of TetaVi. “While we continue to build out our larger music strategy, we’re focused on working with partners that align with our mission of enabling & democratizing the creation of new immersive content. We love the work Anomaly is doing with these emerging artists that are looking to enter the Metaverse and Web3. We are excited to be able to offer fans this intimate connection to their favorite artists through creative immersive content.” 

“It was an easy decision to partner with TetaVi. They are way ahead of the curve when it comes to volumetric technology,” said Steve Miller, co-founder and co-CEO of Anomaly Create. “The capture system is portable, allowing flexibility for our content production and talent captures. The secret sauce is all in the algorithm-based machine learning that can quickly produce beautiful captures without the need for a green screen. We are excited to grow our partnership in the coming months and years as we pioneer this new form of content and innovative ways to engage with our fans.”