Tel Aviv-based cybersecurity asset management platform Axonius, announced the launch of “Controlling Complexity,” a campaign aimed at revealing the human element of cybersecurity. The campaign will be explored through the perspectives of world champion gymnast Simone Biles and Crossfit champion Amy Bream.
“Most of the advertising and marketing campaigns promoting cybersecurity solutions today focus on technology with very few highlighting the human element, but it’s the people behind the technology that are the true heroes,” said Nathan Burke, chief marketing officer at Axonius. “Simone and Amy have faced and overcome complexity at the highest, most public level in a uniquely human way, and we believe their journeys perfectly parallel the current struggles faced by cybersecurity teams today.”
Biles and Bream will speak about experiences where they overcame challenges in their own careers and daily lives, through a series of videos that will be exclusively available on Axonius+, the company’s newly launched video platform. Each episode will parallel how Biles and Bream have overcome difficulties and adversity in their respective careers with the “inevitable chaos and complexity” that security and IT professionals are often faced with.
“I have faced my share of adversity and complexity over the course of my career, and my ability to persevere is rooted in my strong family support system,” said Biles. “We are all challenged by different levels of adversity in today’s digital age and Axonious helps provide the cybersecurity community with support to handle complex environments. After all, it’s the challenging times in our lives that support systems are the most critical.”
“Being born with a birth defect gave me a natural resilience that made me determined to rise to any challenge,” said Bream. “When things in my life begin to feel too overwhelming or complex, I focus on what I can control. Axonius helps cybersecurity professionals follow the same process, and it’s why I’m so excited to be a part of this campaign. Whether you’re doing CrossFit or fending off a hacker, we all have the ability to push through complexity.”
The campaign will also be featured on the Hacker Valley Studio podcast, an award-winning cybersecurity podcast with listeners in more than 150 countries.
Founded in 2017, Axonius provides its customers with solutions for both CAASM and SaaS management covering millions of assets, including devices and cloud assets, user accounts, and SaaS applications. Its platform can be deployed in a matter of minutes and integrates with hundreds of data sources to provide a comprehensive asset inventory, identify gaps, and automatically validate and enforce policies.