Influencer Charli D’Amelio, one of the most followed and highest-earning creators on TikTok, and her family the D’Amelios have announced a partnership with Israeli photo and video editing app developer Lightricks, the company known for Facetune, Videoleap, and other tools.
With more than 300 million followers, the D’Amelios will invest in the Israeli company’s growth and take roles as strategic advisors, providing firsthand insights from a creator perspective ensuring the company’s innovative products will continue to evolve and provide value to the modern content creator.
Lightricks is releasing LinkInBio, a tool dedicated to providing an outlet for users to create brand content pages and simple monetizing creations. Each member of the D’Amelio family has worked to customize unique designs that fans can adopt for their own personal pages.
The D’Amelios and Lightricks will also unveil The247, a new editorial offering to provide inspiration and guidance for creators at any stage of their brand creative journey. The D’Amelio family will be writing regular, exclusive blog content that will provide advice, insights, and behind-the-scenes content to fans, followers, and aspiring content creators.
To further the partnership, the D’Amelio family will also visit and tour Lightricks’ Jerusalem headquarters and take part in strategic meetings with the Lightricks developer teams.
The news comes five months after Lightricks raised $130 million in Series D funding, which solidified the unicorn tech company as the go-to, all-in-one platform for designing personalized content for social media.
Founded in 2013, Lightricks provides innovative tools and resources for content creators to reimagine and change the way they can express themselves. Lightricks’ suite of apps includes Videoleap, Facetune2, Facetune Video, and Photoleap, which have yielded more than 500 million downloads and has won the company many esteemed awards such as Apple’s App of the Year, the Apple Design Award, and both Apple and Google Play’s Best of the Year. Lightricks is backed by Goldman Sachs Asset Management, Insight Partners, Greycroft, ClalTech and Viola Ventures.
“We’re thrilled to have the D’Amelios on the Lightricks team to help us advance the tools and resources creators need to build their brand and business,” said Zeev Farbman, co-founder, and CEO of Lightricks. “The family is trailblazing the creator economy and are continuing to inspire up-and-coming creators worldwide.
“By joining Lightricks, our family can inspire the next generation of content creators to spark new ideas and bring them to life. We’re excited to support and shape the development of these game-changing tools and empower creators to follow their passions and find new inspirations for content!” the D’Amelios said.