Israeli-founded 3D visualization platform Hexa has unveiled “a new shopping experience” it has built using tools from Microsoft and Snap Inc., the company announced on Tuesday. The goal is “to bring a 360-degree shopping and virtual try-on experiences using augmented reality.”
The company said the experience can provide a higher quality shopping excursion from anywhere in the world. Its latest release is the opportunity to try on the jerseys and sports apparel of the LA Lakers basketball team.
Founded in 2015, Hexa uses a proprietary technology platform and 3D database to help retailers and brands convert their existing images and product information into immersive content, including 3D, AR, and VR. Hexa uses advanced artificial intelligence (AI) and a team of expert 3D engineers to create these e-commerce experiences at scale. The company boasts a powerful infrastructure that is able to support the level of data needed to create and distribute 3D models, 360-experiences, and AR at scale without sacrificing quality.
Hexa will extend its 3D commerce experience to shoppers on Snapchat through its AR technology called Lenses. The Snapchatters can try on and buy clothes associated with the LA Lakers and share it with their friends. The Lenses were built using Lens Studio, Snap’s AR creation tool.
“Current industry solutions miss the mark of online buyer experiences and expectations,” said Yehiel Atias, CEO at Hexa. “At Hexa, we’re committed to equipping brands with a 3D visualization platform that will drive customer satisfaction and confidence.”