Trigo Powers First Hybrid Cashierless Supermarket For Germany’s Netto

Trigo, the Tel Aviv-based startup providing autonomous checkout-free technology for grocery retailers, announced last week that it has partnered with German discount supermarket giant Netto Marke-Discount on a hybrid checkout-free grocery store in Munich, Germany.

Founded in 2018 by brothers Michael and Daniel Gabay, Trigo developed a solution using AI-powered computer vision technologies to equip existing grocery stores with autonomous capabilities. Trigo transforms existing supermarkets into fully autonomous or hybrid digital stores, combining AI technology with ceiling-mounted cameras to create a seamless shopping experience. Shoppers use an app to scan a QR code as they enter, and then will be free to pick up items and leave without having to go to the till. The purchase amount is automatically deducted via the registered payment method stored in the app.

Netto has over 4,000 stores across Germany and offers one of the largest overall selections of groceries in the German discount market. The company now marks its first-ever hybrid checkout-free store. Netto is owned by The EDEKA Group, one of the largest food chains in the world.

Netto has tapped Trigo’s GDPR-compliant, privacy-by-design solution which anonymizes a shopper’s in-store movement and product choice data, and does not use any biometric or facial recognition data. This is an important breakthrough “as Germany has some of the toughest data protection and privacy regulations anywhere in the world,” Trigo said in a statement.

The company has recently partnered with other major retailers such as Tesco, REWE, and ALDI Nord in Europe, and Trigo’s Chief Operating Officer Jenya Beilin told NoCamels in November the company is in advanced negotiations with a number of grocery retailers in the US.