Israeli digital grocery platform Stor.ai announced a partnership with Israeli logistics firm Bringg this week. The collaboration will enable enterprise retailers of varying sizes to complete deliveries with their own fleets, third-party logistics providers, or other delivery forms, the companies said.
Consumer demand for eCommerce, particularly in grocery shopping, grew during the COVID-19 pandemic. Today, retailers must have a digital presence while promoting their brand through personalized shopping experiences. Since delivery drivers have become the only human interaction customers have with retailers, it is important that they meet customer expectations and be consistent with overall branding. Stor.ai’s partnership with Bringg “will allow grocers to take full ownership over their customers’ digital delivery experience from beginning to end, creating a holistic, customer-first process.”
The partnership is an offering for grocers, which includes online transactions, in-store picking and last-mile delivery orchestration. Grocers can phase out their reliance on third-party eCommerce and delivery partners, and take full ownership over home deliveries, whether through internal or third-party fleets. Grocers boost accountability by guaranteeing full, real-time visibility throughout the entire sales and delivery process.
Founded in 2014, Stor.ai has developed a digital commerce engine with built-in artificial intelligence, omnichannel marketing tools and delivery logistics software to optimize customer experience. Its tech assists food retailers’ adjustments to online, creating a mobile-first, custom-branded eCommerce experience within days.
Mendel Gniwisch, EVP Business Development of Stor.ai, said the joint venture “is another milestone in our journey towards achieving our core aim of providing retailers with everything they need to navigate their digital transformation, including a new model of delivery that protects and preserves their brand identity.”
Bringg was founded in 2013, and has grown into a data-driven cloud platform that helps retailers and logistics providers complete innovative delivery and fulfillment models, achieving greater operational efficiency and maximizing customer experience.
“I am delighted to join forces with Stor.ai, enabling grocers around the world to scale up and meet increased demand for e-commerce by providing exceptional customer experiences and greater operational efficiency,” said Nikolai Avrutov, VP Alliances at Bringg.