Israeli customer intelligence firm Affogata, a platform that enables brands to harness data to guarantee a superior customer experience, announced on Monday a $5.5 million seed funding round co-led by Luxembourg-based VC Mangrove Capital Partners and Israel’s PICO Venture Partners.
Wix Capital, the investment arm of Israeli-founded website builder Wix, and Fiverr founder and CEO Micha Kaufman also participated in the round.
This new funding will finance future expansion plans, including R&D, customer solutions, and more, the company said.
Affogata’s platform gathers information from an expansive array of open data sources, both about the brand and competitors and combines this information with data from internal sources to provide actionable insights. The platform’s vast array of data sources includes niche sites that have critical importance for specific segments such as gaming forums, fintech communities, and more.
Beyond gathering data, Affogata makes insights and actions accessible to multiple stakeholders in a company, allowing them to collaborate with the same speed as a startup. Marketers, product managers, data analysts, customer success teams, PR teams, and other relevant stakeholders gain access to relevant insights and collaborate on comprehensive solutions. This collaboration empowers proactive product development and marketing operations, adjusting to changing customer needs and market conditions.
“Our ability to provide customer opinions and actionable insights for multiple stakeholders in real-time is a major differentiator for any brand, especially with the continued rise of online communities like Reddit,” said Sharel Omer, Affogata co-founder and CEO. “This funding round is a big vote of confidence in our platform and will provide us with the ability to empower countless brands with a robust set of tools to improve their products, strengthen their online presence, and really stand apart when it comes to offering a superior customer experience while maintaining a strong reputation.”
“Affogata is a truly unique company with potential and impact unlike almost any other we’ve encountered,” said Roy Saar of Mangrove Capital Partners. “They’ve created their own category, customer intelligence, and proven the immense impact that it can have almost from day one with global brands such as Wix and Lemonade, which they’ve helped make known for their customer-centric approaches. That’s a game-changer, and we’re excited to invest in this solution to make more brands customer-obsessed.”
“Being able to make decisions to improve product development and the customer experience based on expansive, real-time data is now mission-critical and Affogata’s product has become a customer intelligence solution for leading global brands,” said Claudia De Antoni, operating partner at PICO Venture Partners “We’re excited to join the Affogata team and look forward to seeing many more brands adopting the kind of customer-first approach their technology enables.”