The round was led by Fortissimo Capital, an existing investor.
Blend will leverage OneHour Translation’s AI-driven language technology, 25,000 expert linguists, and advanced tech to help global brands establish a native presence in fundamentally different markets worldwide, the company said in a statement.
Blend will helps brands and organizations localize their business offerings through a comprehensive platform that will offer localization services such as content translation and transformation, global marketing, and regulatory services. The tech is backed by a strong global community of linguists, powerful AI-driven Natural Language Processing (NLP) technology, and premium customer service led by experienced localization managers.
The platform is designed to handle thousands of projects simultaneously, using data to allocate linguists for different localization tasks, such as translation, voiceover, transcription, linguistic testing, DTP, and other tasks.
The company’s on-demand translation wizard will remain active under the onehourtranslation.com domain.
According to Yair Tal, Blend’s CEO, “We’re introducing BLEND to empower enterprise companies to become natively local, and blend into new markets in order to truly stand out.”
“Blend serves as a partner in helping midsize to enterprise companies make that ‘glocal’ transition. The ongoing support of our investors and loyal customers, along with the new funds, allow us to address the growing demand for localization services and accelerate our growth both organically and through acquisitions,” he added.
Tal joined Blend after serving as Senior VP, Head of Payoneer Enterprise at Payoneer.
The company will continue to operate from its offices in Tel Aviv, Los Angeles, Shanghai, Kyiv, and Bucharest.