Israeli-founded startup Nanit, a company that developed a smart monitor to connect parents to their baby’s health, announced the closure of a $25 million Series C funding round this week.
The round was led by new investor GV (formerly Google Ventures.) Existing investors include Jerusalem Venture Partners (JVP), Upfront Ventures, RRE Ventures, and Rho Capital Partners.
This bring the company’s total funding raised to $75 million.
Founded in 2014, the US-Israeli company developed a smart monitor that combines computer vision, machine learning, and advanced camera sensors that measure a baby’s sleep cycle and breathing motion.
Nanit says it can provide parents with immediate information and personalized data on their baby and toddler’s health and well-being right to their phone. The solution starts with Nanit’s AI-powered overhead nursery camera which uses advanced computer vision technology to see and hear everything happening in and around the crib combined with machine learning and data-backed sleep science to provide actionable insights that help parents learn about their child’s development.
Nanit also has a proprietary line of Breathing Wear apparel that integrates with the Nanit camera giving parents the ability to safely monitor their baby’s breathing motion without sensors or wires. These products and features, Nanit says, provide the most in-depth personalized insight available for helping babies, and parents, sleep well and feel confident during the crucial early years of a child’s life.
The company recently unveiled its next generation HD nursery camera the Nanit Pro alongside Smart Sheets, a first-of-its-kind textile that allows parents to measure their baby’s height and track their growth using the Nanit camera’s computer vision which can read the ink pattern on the Nanit crib sheet.
With Smart Sheets, Nanit is now the only smart baby monitor on the market that can track babies’ sleep, breathing motion and growth while also capturing precious moments and milestones.
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Nanit says its new flagship products will hit shelves across the US and Canada this week at major retailers including Amazon, Best Buy, buybuy BABY, Pottery Barn Kids and Target, as well as other independent retailers.
Nanit is based in New York City and has its R&D office in Tel Aviv.
Nanit says funds from the round will enable it to meet global customer demand by investing in infrastructure and staffing as well as R&D to create more innovative products, services and in-app features that build upon Nanit’s core technology and insights.
The company plans to focus on international expansion and connecting users worldwide in the Nanit digital platform in the future.
“With the strong backing of our investors and a rapidly growing global community of loyal users, we will continue to introduce innovative solutions that make parenting easier and that are natural extensions of the technology they are using on a daily basis,” said Nanit CEO Sarah Dorsett.
”Nanit is driving the evolution of connected health for parents and babies through the company’s unique use of artificial intelligence and computer vision technology,” said Frederique Dame, partner at GV, who joins Nanit’s Board of Directors. “I look forward to supporting Nanit as they continue to modernize the new parent experience and safely connect families to children’s health and each other through meaningful data and insights.”
“The addition of Google Ventures strengthens Nanit’s position as a global category leader that is driving the digital revolution for children’s sleep,” said Dr. Erel Margalit, founder and chairman of JVP. “We are proud that Nanit is a female-led company that empowers parents to work with peace of mind, while its technology enables all the family, near and far, to track the sleep and wellbeing of their new arrivals. Nanit is on the path to great success, revolutionizing sleep for parents and babies in the US and beyond.”