Israeli AI automotive solutions provider Cipia, the company formerly known as Eyesight Technologies, announced this week that its Driver Sense driver monitoring system (DMS) will be integrated into the new car model of a China-based OEM.
The AI and computer vision startup, which announced the name change on Tuesday, said the production of the new car model with the integrated tech began last month and the first cars are expected to be on the roads later this month.
Founded in 2005, Cipia’s Driver Sense DMS utilizes AI and computer vision to monitor the driver for signs of distraction and drowsiness behind the wheel to help create a safer driving experience.
The company monitors important factors including gaze vector, blink rate, and eye openness to monitor for dangerous situations and also includes the ability to monitor the driver accurately with a facemask present, proper seat belt usage detection as well as cigarette smoking detection.
“As the largest automotive marketplace in the world, our expansion into the Chinese market is a huge step towards improving road safety on the global scale,” said David Tolub, CEO of Cipia. “We look forward to working together with our customer on not only this design win, but also on many future models to come.”
The company has already had success with a US OEM. Last week, the company announced that the US OEM had doubled its order on the integration of Cipia’s DMS into their vehicles with the start of production slated for 2021.
In 2018, Cipia leveraged its computer vision AI expertise to pivot its focus to the automotive in-cabin sensing market. The shift to become an automotive company was accompanied by the development of new capabilities pertaining to higher levels of analyzing human factors. The combination of advanced computer vision AI and the introduction of meta-analysis enabled Cipia to evolve and create AI-based solutions that not only see the driver but also understand the state of the driver and occupants.
The name Cipia is inspired by our brain’s occipital lobe where humans derive meaning from the sense of vision. The occipital lobe ‘translates’ what we see into an understanding of the environment around us, and the name Cipia was born to reflect the company’s vision and its intelligent sensing capabilities.
“We are on a continuing journey to push the boundaries of computer vision AI and deliver cutting edge solutions to our customers,” said Tolub, “Our technology has evolved, taking its inspiration from the neural networks and the higher level logic of the brain, and we decided that our name must encompass the breadth and richness of our journey as a company. We look forward to continuing to work with our partners to provide state of the art solutions for automotive experience.”