4 Israeli Startups Join Visa Innovation Studio In Tel Aviv

Four new Israeli startups will join the Visa Innovation Studio in Tel Aviv to work on fintech solutions and connect with Visa’s global network of customers and merchants, the center announced this week.

Visa’s innovation lab was set up in 2018 as a shared space for the US multinational corporation to tap into Israel’s fintech ecosystem. The studio works with a number of fintech startups every year and some companies have drawn investments or strategic partnerships with Visa.

The four Israeli startups joining the lab are:

• GetHere, a Tel Aviv-based startup founded in 2019 that offers personalized and contactless ordering and payment services for restaurants and hotels, reducing operational costs, and improving customer experience. The solution allows customers to order from a menu based on their preferences and order history, pay, leave a tip, and even share the bill in real-time with friends directly from their mobile.
• Spendl – a startup founded this year that offers digital asset payments. Spendl partners with crypto wallets, brokers and various blockchain products to help monetize their platforms by offering clients an easy payment infrastructure into Visa.
• Pinch– a startup founded in 2019 that works both from Tel Aviv and Los Angeles to build the first “Support A Creator” debit card, letting cardholders choose gaming content creators they love and wish to support by sharing income with them. Pinch is expected to launch in 2021.
• GoGo Getter– a startup founded in 2019 that is building a financial platform to provide parents with convenient solutions to finance child care expenses. The startup partners with employers looking to retain talent and reduce recruitment expenses to offer employees interest-free financing paid over a three-year period directly from wages to fund expenses such as parental leave, kindergarten, caregiver, babysitter, complementary care, and afternoon children’s activities. The funding is given to employees on a rechargeable card. The company has raised $1.5 million in pre-seed funding with backers including the BRM fund, Viola ventures and private angel investments.

Shahar Friedman, head of the Visa Innovation Studio in Tel Aviv said: “What makes Visa’s approach to innovation unique is our focus on establishing collaborations with tech partners.”