SodaStream, the Israeli developer of at-home carbonated beverage units for sparkling water acquired by PepsiCo in 2018, released an ad during Super Bowl 2020 on Sunday night featuring Bill Nye and a poignant message on environmental conservation.
The ad follows astronauts as they become the first humans to land on Mars. There they collect water samples and Nye marvels in a separate shot that the discovery “changes everything” as the world celebrates the achievement.
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In a hilarious scene afterward, a fellow astronaut accidentally drinks the Mars water sample after using a SodaStream device to carbonate it.
Alyssa Carson, an astrobiology student training to be part of the first crewed mission to Mars, also stars in the ad.
Nye, the American science educator known to almost every North American 90s kid from the show “Bill Nye the Science Guy” which ran from 1993 to 1998, told CNBC he owns four SodaStream machines.
At the end of the video, SodaStream, a company that has built a reputation as an environmentally conscious drinks developer and has advocated for the discontinuation of single-use plastic bottles, adds a rundown of the benefits of using one of their machines to carbonate water.
“This is a fictional story. For now. By 2025, SodaStream will eliminate 67 billion single-use bottles on this planet, so we won’t have to go looking for a new one,” the ad says.
SodaStream last released an ad for the Super Bowl in 2014.
The company is best known worldwide for its home carbonation product and it concentrated syrups and flavorings to make carbonated drinks. It is also an environmental advocate and in 2017 won the Business Intelligence Group’s Global Corporate Sustainability Award for its line of eco-friendly sparkling water makers. The company has said that “the use of one soda bottle in Israel is an alternative to 3,833 bottles and disposable cans per family over three years.”
In 2018, SodaStream was acquired by Pepsico in an overall deal valued at $3.2 billion. It maintains operations in Israel.
SodaStream products are available in more than 80,000 retail stores across 45 countries, according to the company.