Israel’s NoTraffic Partners With Japan’s Denso For Smart Intersections

Japanese global automotive parts manufacturer Denso Corporation announced this month that it would partner with Israeli startup NoTraffic to provide smart AI-powered intersection tech that would provide an “optimal synergy” between road infrastructure and road users, with a first test site in Dublin, Ohio.

The partnership is part of an initiative to launch a smart mobility ecosystem in the city, designed to enhance transportation, the companies said in a statement.

Denso said it has partnered with a number of other companies to develop the ecosystem. These municipal, state, business, and academic partners will test and implement infrastructure technologies, create value-added mobility services, and gather previously untapped data that are vital to increasing road and pedestrian safety and reducing travel times, the international company said. Denso will invest $1.42 million in the project.

This initiative “supports Denso’s long-term policy to create new value for advanced mobility and boosts its expansion into software-based solutions as it explores new business domains and new customers,” the company said in a statement.

NoTraffic’s smart infrastructure, which connects to traffic lights and their operating system and can respond to traffic immediately, can be equipped with line-of-sight sensors and vehicle-to-everything (V2X) sensors for non-line-of-sight sensing, which will enhance both safety and mobility in Dublin.

“While connected and autonomous vehicle trials are increasing, smart road infrastructure is still in its infancy. Traffic signals operations are still based on the same methodology of fixed plan timing which was developed over 100 years ago,” said Tal Kreisler, CEO of NoTraffic. “The collaboration with Denso sets the basis for preparing roads for a connected and autonomous world by using advanced technologies that can be deployed today. Enabling Real-Time synergy between infrastructure and road users is crucial to making roads safer and more efficient.”

Founded in 2016, Tel Aviv-based NoTraffic specializes in creating safe and efficient communication channels between road users and road infrastructure, with the intention to maximize traffic flow, reduce congestion, and keep pedestrians safe.

“This collaboration provides a strong tailwind for NoTraffic’s global effort to promote better traffic management. Some of the leading cities in the United States have already deployed NoTraffic’s solution demonstrating outstanding results,” said Kreisler.

In June, NoTraffic partnered with Israeli V2X chipset producer Autotalks, which began supplying its chipset to the traffic management platform. The joint integrated traffic management system is capable of identifying a vast range of objects including vehicles, motorcycles, and pedestrians.