Medallia, a California-based customer experience management company, announced on Monday that it has signed a definitive agreement to acquire Cooladata, a Tel Aviv cloud-based behavioral analytics platform.
The financial details of the transaction were not disclosed.
Founded in 2013 by big data veterans and serial entrepreneurs Tomer Ben Moshe and Guy Greenberg, Cooladata offers companies a deep understanding of user behavior across all channels, leveraging its proprietary big data platform and artificial intelligence engine.
“Cooladata can process huge datasets beyond customer surveys to analyze non-explicit feedback to derive and predict customer sentiment,” Medallia said in a statement. “This enables companies to pinpoint opportunities to grow revenue and improve profitability.
Krish Mantripragada, Chief Product Officer of Medallia, said the company has partnered with Cooladata for a year and “absolutely love their technology and team.”
“Our acquisition of Cooladata enables us to provide both a more complete view of the customer journey and the analytics to understand the underlying motivations required to make smarter decisions on how to improve experiences and grow customer loyalty,” Mantripragada added.
Greenberg, who serves as Cooladata CEO, said: “We built Cooladata to enable brands to gain a complete view into consumer behavior and in-depth analysis of the consumer journey, and Medallia will help us accelerate that vision.”