Israeli social community and engagement startup Spot.IM raised $25 million in a Series D funding round led by Insight Venture Partners, with contributions from Millhouse Capital, AltaIR Capital, Cerca, and Jonah Goodhart.
Spot.IM, founded in 2012, is headquartered in New York City and has offices in Tel Aviv. The startup developed a social engagement platform for the digital media industry, collaborating with publishers to create meaningful and monetizable communities and comment platforms directly on publisher websites, without moving to other social networks.
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Spot.IM says it works with leading digital media publishers including Hearst, Sky Sports, Fox News, AOL, Uproxx, IFLScience, and US Magazine, among others.
The company has raised some $60 million to date.
“Our goal has always been to provide publishers with the ability to build a sustainable business organically through their content and community — not arbitrary clicks,” CEO Nadav Shoval told VentureBeat.
Spot.IM’s SaaS (software-as-a-service) platform features moderation tools, monetized advertising options, community hosting and product review pages, while supporting and encouraging live chats, and media interactions.