AgTech intelligence company SeeTree recently exited stealth mode and announced a $15 million Series A funding round led by Hanaco Ventures, with additional participation from seed round investors, including Canaan Partners Israel, Uri Levine, iAngel, and Mindset.
Founded in 2017 by former intelligence officers and serial entrepreneurs, SeeTree provides farmers with an end-to-end service to manage and optimize the health and productivity of their trees. The startup extracts data using high-resolution, multi-dimensional sensing imagery obtained from drones, paired with ground sensors and rangers with boots-on-the-ground who acquire samples for further analysis, the company says.
SeeTree is headquartered in Tel Aviv, with offices in California and Brazil.
The latest funding will be used to scale the business, refine the technology, and add additional components to its service, the startup said in a statement.
“Over the past 12-18 months, we focused our resources on perfecting the combination of artificial intelligence, machine-learning technology, and agronomic intelligence to provide growers with the data needed on a macro and micro level for optimized farming. Our existing customer base has expressed that SeeTree answers their longtime need for true precision farming and we are excited to be partnering with some of the leading companies in the field, as well as our investment partners,” said SeeTree co-founder and CEO Israel Talpaz.
Pasha Romanovski, who led the investment for Hanaco Ventures and has joined SeeTree’s Board of Directors, adds that “SeeTree’s rare combination of agronomy expertise and AI prowess poise the company for success. SeeTree’s focus on creating the largest collection of labeled data of permanent crops will enable them to build multiple products to help farmers succeed.”
Levine, a co-founder of Waze, says, “Disruption in the agriculture industry was long overdue, and SeeTree is proving to be the solution that growers have long awaited. The fast market conversion from trial to paying customers is a clear indication of the value that SeeTree brings.”