Israel’s BrandTotal Raises $6M To Empower Marketers
Israeli marketing intelligence platform BrandTotal, which uses AI, cybersecurity and data science strategies to help marketers come up with breakthrough strategies, announced last week they have raised $6 million in a Series A funding round. This brings their total funding to $8 million to date.
The company began raising funds in January 2018 to expand their platform,which is being hailed as one that uses “innovative technology as a marketing technique,” according to culture and tech news site GritDaily.
Global venture capital firm Flint Capital led the round, with participants that included NHN Investment, Boston-based VC OneWay Venture, and FJ Labs.
The company, which is based in Tel Aviv and New York, says it will use the funding to expand its sales in the New York office and strengthen its unique tech, using a software-as-a-service (SaaS) technique.
“The support from Flint Capital and our investment leaders has already created new growth opportunities for BrandTotal among Fortune 500 companies, by allowing us to optimize and expand the roll-out of our agile marketing platform,” says BrandTotal CEO and co-founder Alon Leibovich. “Our proprietary data shows that 85% of sponsored posts on Facebook are ‘dark posts,’ meaning they are targeted to specific users. There is a massive gap in marketing visibility across digital platforms and we are illuminating these programs to empower marketers with actionable competitive insights.”
The company announced a partnership with Microsoft Dynamic 365, the Microsoft product line of enterprise resource planning and customer relationship management applications, in July. It was also selected to particpate in Oracle’s Startup Cloud Accelerator in August 2018. The accelerator is a six-month partnership where the US multinational computer tech corporation provides where mentoring, access to tech, client, partner lists, and other resources.