July 2, 2018 | Retail tech startup Yoobic, which is based in London but also has an office in Tel Aviv, announced last week it has raised $25 million in a Series B funding round, bringing its total current funding to about $30 million. The round was led by New York VC firm Insight Venture Partners and London’s Felix Capital. The company says it will use the money to hire 100 new employees in London, Paris, and Tel Aviv within the next year. It also hopes to use the money to expand in the US and open a New York office in September. Founded in 2014, Yoobic is a software-as-a-service startup that gives retailers and brands the ability to monitor their operations in real-time, improving communication and execution in the store. Yoobic was a finalist for the 2015 TechCrunch Disrupt Award.
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