April 26, 2018 | Israeli flavor and fragrance company Frutarom has announced that it will launch FoodNxt, an innovation lab for food tech startups in northern Israel. The lab will focus on the development of all-natural ingredients for the food and beverage industry worldwide. Frutarom was selected by the Israel Innovation Authority to operate the innovation lab for three years. The company invited Israeli food tech, nutracentral, and ingredient companies to collaborate with them in this new venture. The startups chosen to join the FoodNxt lab will be granted up to 85 percent of their approved R&D expenses (up to $300,0000) to reach proof of concept. The FoodNxt team will help chosen startups formulate products to meet international regulations, develop patent strategy, build business plans, and test the market, the statement said. The lab also offers access to Frutarom’s portfolio. Frutarom will meet with food tech startups at the FoodTech IL 2018 conference in Tel Aviv on May 7.