January 16, 2018 | Four students from Tel Aviv University won first place in the Accenture Israel’s Universities Competition, according to a statement from the company. The first place winners, Gal Meshulam-Lautker of the Faculty of Law and Economics, Mahmoud Meidlij of the Faculty of Accounting and Economics, Matan Marudi studying Industrial Engineering and Management, and Sari Kader of the Department of East Asia and Japan, proposed an interactive virtual store and built a VR-based digital strategy to implement the idea. The students have won a one month at the Herzeliya-based Accenture office, with a stipend, that could potentially lead to a job offer, as was the case with winners from last year’s competition. As part of the competition, Accenture presented students with a business problem the company has deal with in the past — to build a strategic plan for a toy company interested in conquering the digital sales market. The teams were asked to propose solutions and methods of action including planning and development. Later, finalists were asked to present their solution to company representatives. According to Accenture, hundreds of students submitted proposals but only 20 from Tel Aviv University, Ben-Gurion University of the Negev, Technion – Israel Institute of Technology, and the Interdisciplinary Center reached the third and final stage. The annual Accenture Israel Universities Competition is in its second year. The local competition is part of a long tradition of similar competitions held by Accenture worldwide, according to CEO Jacob Ben Adiva. Accenture Israel is a global professional services and consulting company with a wide range of services including strategy, digital, technology, and operation solutions.