Outbrain Acquires Slovenia’s Zemanta

July 30, 2017 | Israel’s Outbrain, a content discovery platform, has acquired Slovenia’s Zemanta, a cross-channel media-buying platform designed for the promotion and distribution of marketing content. Terms of the deal were not disclosed. Outbrain intends to use Zemanta’s technology to enable new budgets from programmatic partners, brands and agencies to flow into their network. Since its founding in 2006 by CEO Yaron Galai and CTO Ori Lahav, Outbrain has raised $194 million and acquired five companies (including Zemanta).