Retail Tech Startup Trax Raises $64M

June 27, 2017 | Israeli retail tech startup Trax has raised $64 million in its fourth financing round. Warburg Pincus was the lead investor, providing $50 million. To date, the company has raised $167 million. Last week, Trax partnered with Nielsen International to market a product line together. Trax founders Yoel Bar-El and Dror Feldheim hope to use the money raised to acquire a competitor and fund the Nielsen partnership. Founded in 2010, Trax developed technology to create business intelligence and improve retail performance.