Israeli Bra Finding Co. Brayola Raises $5M

March 6, 2017 | Israeli startup Brayola, a new online service that helps women find bras that fit, has completed a $5 million financing round, according to Globes. Founded in 2011 by CEO Orit Hashay, the company operates online brassiere stores. The Firstime fund, managed by Ilan Shiloah, Nir Tralovsky, and Jonathan Benartzi, led the round with a $4 million investment, with participation from Gett (formerly GetTaxi) founders Shahar Waiser and Roi More and former fashion industry figure and Kidbox founder Haim Dabah. Following the new investment, Shiloah will become chairman of Brayola.