February 7, 2017 | Trax Image Recognition completed a $ 19.5 million financing round led by Investec Bank. Trax will use this investment to expand its global operations with a focus in products and services for top tier retailers. Founded in 2010 by CEO Joel Bar-El and chief commercial officer Dror Feldheim, Trax has raised nearly $100 million since its founding. Headquartered in Singapore, more than half the company’s employees are in its Tel Aviv development center. Trax has developed a computer vision platform that turns retail shelf images into real-time actionable insights. Analyzing over 8 million images every month (representing a quarter of a billion products captured and analyzed monthly), Trax provides high accuracy data, intelligence, insights and recommendations to consumer good companies and retailers in over 45 countries.