Algorithm Co. Feedvisor Raises $20M

February 1, 2017 | Israeli algo-commerce company Feedvisor has raised $20 million in a Series B financing round led by General Catalyst, which included participation from existing investors Square Peg Capital, Jal Ventures, Oryzn Capital and Titanium Investments. Larry Bohn, managing director of General Catalyst will be joining the Feedvisor board. Tel Aviv-based Feedvisor’s was founded in 2011 by CEO Victor Rosenman and has raised $33 million to date including the latest financing round. The new capital will be used to expand Feedvisor’s product offering and accelerate the growth of its US operations. The company has developed algorithmic repricing and demand planning for eCommerce marketplace sellers.