Tom Brady Stars In Israeli Startup’s Super Bowl Ad For 360-Degree Replays

By Luke Tress, The Times of Israel January 22, 2017 < 1 minute

Intels 360 replay technology offers a glimpse of Tom Brady. Courtesy

This article was first published by The Times of Israel and was re-posted with permission.

A recent ad by tech giant Intel starring New England Patriots quarterback Tom Brady highlights video technology developed by Israel’s Replay Technologies that will be used by FOX Sports in its upcoming Super Bowl broadcast.

Intel’s “Be the Player” technology will provide viewers with 360-degree replays of key moments in the game.

Using the tagline “Intel 360 Replay makes anything look epic,” the commercial features triumphal music and dramatic views of Tom Brady getting out of bed, brushing his teeth and eating a dropped pancake off of the floor.

The “freeD” system developed by Replay allows broadcasters to freeze video, rotate the angle of view and zoom in on the action. It has been used in other sporting events, including NBA and Olympics games.

For the Super Bowl, 38 cameras were installed throughout the stadium for the 360-degree reconstructions. Each clip will be around 15-30 seconds long and is around one terabyte of data.

The technology was developed by Replay Technologies, founded in Israel in 2011. Replay specializes in seamless 3D video rendering, allowing a viewer to see a scene from any angle as it would be seen live.