Taboola Acquires Commerce Sciences

| January 5, 2017 | Israeli content recommendation company Taboola has announced the acquisition of Israeli web personalization and onsite optimization startup Commerce Sciences. No financial details about the deal were disclosed but Taboola said that Commerce Sciences staff will join Taboola’s Tel Aviv offices. Herzliya-based Commerce Sciences was founded in 2012 by CEO Aviv Revach, CTO Eyal Brosh and Omri Yacubovich, graduates of the IDF’s 8200 Intelligence Unit. The company is backed by Eric Schmidt’s Innovation Endeavors, Genesis Partners, KGC Capital, and angel investors, including Backplane chairman and Palantir Technologies co-founder Joe Lonsdale. Taboola was founded in 2007 by CEO Adam Singolda and has a current valuation of around $1B.