Taboola Buys Video Ad Startup ConvertMedia

July 28, 2016 |Israeli content recommendation company Taboola is set to acquire Israeli video ad company ConvertMedia. No financial details about the deal were disclosed but sources estimate the acquisition could approach $100 million. ConvertMedia’s 60 employees in Tel Aviv and New York will join Taboola. ConvertMedia provides outstream videos that reside inside publishers’ content. It is a complement to Taboola’s article-focused content discovery platform, which provides those recommendations at the bottom of pages across the web. In a blog post about the acquisition, Taboola CEO and founder Adam Singolda wrote that the two companies share a common goal: “to become one of the top video/TV companies in the world.”