Augmented Reality Startup Pixie Raises $18.5M

July 21, 2016 | Israeli augmented reality startup Pixie Technology Inc. has closed a Series B financing round of $18.5 million. The investment was led by Spark Capital with the participation of Cedar Fund, OurCrowd and private investors. This round brings the total funds raised by Pixie to date to $24 million, having raised $5.5 million in 2013. Designed to help people easily track and find their favorite everyday items, Pixie Technology combines augmented reality navigation with innovative signaling technology. Pixie is headquartered in Los Altos, California and has a development office in Israel.