June 21, 2016 | Sony Pictures Entertainment announced that it has invested in Israeli video startup Interlude. No financial details were disclosed but sources believe that the investment is $50-$100 million. In addition Sony and Interlude will collaborate in developing entertainment content that will be distributed on Interlude’s platform. With offices in New York and Tel Aviv, Interlude is a media and technology company that is pioneering a new kind of video that responds to a person’s emotions and interests. Founded by CEO Yoni Bloch in 2010, Interlude has raised $38.2 million to date including an $18.2 million financing round in December 2015 from Metro-Goldwyn-Mayer Studios, Warner Music Group, Samsung, Sequoia Capital and Intel Capital. The company, which has developed the Eko interactive storytelling platform, has 60 employees, half of them in Israel.