GMS Digital Bought By WhiteSmoke For $1.2M

 June 5, 2016 | Israeli video advertising startup GMS Digital has been acquired by WhiteSmoke for $1.2M. WhiteSmoke, which employs natural language processing and AI technologies to develop products that enhance English writing, was founded in 2012 and is run by CEO Itay Meroz. GMS Digital, a provider of digital video advertising solutions, was founded in 2014 by Danny Slavin, who is the startup’s CEO. According to the details of the deal, the employees of GMS Digital will join WhiteSmoke’s Israel offices and became a division of WhiteSmoke.